It’s been a little while since my last blog post. My ‘slackness’ has been down to the fact that the Alpha team has been very busy of late dealing with new and returning clients. So far, this year seems to be going well for our clients, their attitudes towards the economy are far more positive than they were this time last year. We’ve always stressed that during hard times marketing is more important than ever, which is what could be responsible for our clients positivity.
With this is mind, I thought I’d talk about how we can make the most out of ‘forced’ time off, otherwise known as Bank Holidays! We’ve got several coming up over the next few weeks, firstly the Easter weekend and then the May holidays. For some of us this will be a busy time naturally, whilst others will shut up shop for the few days and hope to pick up the slack later in the week. For those who think that the latter example runs true with them, then there are a few marketing tricks to put in place to help reduce the loss of business (The Alpha team will be doing these as we’re away too!).
If you have any special promotions planned which coincide with the time of year – Easter for eggsample (see what I did there!?) make the most of it. This is easily achieved by using Social Media to help create hype. If you Tweet something a bit silly, like my ‘eggsample’ for example, then it is more likely to get a retweet than something which is hard sell. Photographs also do well on social media, perhaps you’ve designed a spring themed window display, why not take a photo and share it online. Don’t be shy, retweet what other businesses are tweeting about and get involved, they will be more likely to do the same for you. Whilst your away on the bank holidays, set up automatic Tweets using something like ‘Tweet Deck’ or Hoot Suite. This gives you complete control on when you want a tweet to be posted, for example you could set one up to be posted on all social media pages which simply says ‘Happy Easter’ planned for Easter morning. It might not seem like much but to your customers it is, you’ve proved that you’re thinking of them even when your business is closed for a public holiday. This is a brand awareness exercise, it may not generate physical sales over the holidays but it keeps your business in your customers mind even when the shop is shut.
Splash out on some printed advertising. These days printing adverts in local papers or magazines is relatively inexpensive. If you are planning on running a special event or discount then you need to let your customers know about it. When booking advertising space don’ be afraid to haggle, there is often room to negotiate especially when booking a series of spaces. Make sure your advert is eye catching and has all of the important information on it such as when, what, where and how much. If in any doubt speak to us, we will help you put a beautiful advert together and even help you book the advertising space. Increasing the footfall to your business before and after the bank holidays will help you to reclaim any profit which may be have been lost, who knows, you might do better than a normal weekend!
If you have an online shop perform checks to insure that it is working correctly. Your shop might be shut over the bank holidays but your customers will still be shopping online. To make sure no orders are missed test your website thoroughly. Why not offer some sort of special discount, perhaps an ‘eggstravagant sale’! Make sure your website clearly displays what the terms are to the sale and again promote this on your social media pages.
If you’d like a marketing health check we offer free one hour consultations. Simply call us to make an appointment, after which we will put together a proposal of marketing activities we recommend and can help you with. Call me today to make your appointment 01743 239287 or email firstname.lastname@example.org
From the Alpha team – we wish you all a fantastic bank holiday and a Happy Easter!