FIR Compliant Labeling & Packaging

If you own a food brand chances are you’ve heard all about the new EU Food Information Regulations (FIR). Here at Alpha we have been busy working on our clients, as well as our own labeling and packaging. It is extremely important to amend your packaging and labels to these new rules as they could be removed from shop shelves during 2016 if they are found to be using the old regulations. The new regulation defines changes in how nutritional and allergy advise should be displayed as well as how large fonts must be, ingredients warnings, notification of place of origin and caffeine content .


The Food Standards Agency website has links to the FIR –


There is still plenty of time to get organised. If you would like help contact Alpha directly on 01743 236631 or email me

About amysmartalpha

I am the Client Service Manager at Alpha Design & Marketing. Alpha is a Design & Marketing Agency that offers the full package from brand creation and development to website design and route to market strategies. Visit our website, to view our portfolio, alternatively we can visit you to discuss any design requirements that you might have.

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